Frequent Shopper Program For Kudler Fine Foods Essay

For this type of abrogateeavor there ar a few items that need to be considered before moving leading with the project. The first and most important is how the points be going to be gain and tracked. Next is how argon the guests going to check the balance of their points, and lastly how are they going to redeem those points once they are earned. In this proposal I intend to outline a couple of different chooseions along with the benefits of severally picking.For your customers you need to sustain in place a right smart to set who is making the purchase. This is best handled with a loyalty card. This is like a quotation card that stores your customers information and is not accessible by anyone outside of the store. This card will keep track of the purchases made by the customer in order to offer them the best coupons as rise as notify them when items they frequently purchase go on sale, or come in stock. This is a great way to market to your customers. If we watch on t his idea we can integrate a point transcription as well for the customer using the loyalty card. Customers can opt out of the loyalty card and still shop but they happen the risk of not earning the point and may miss out on specials. This allows you to reward customers without restricting your customers. Since this card would contain the customers personal information such as address, E-Mail, phone, and demographic information you can use it for a material body of other applications as well. The best feature of this would be that by creating an online depict the customer could get a digital receipt rather than a paper one, they could track and view their past purchases, and monitor their earned points as well as redeem them online.Now that we have a way to track the purchase and issue the points we need to develop the point formation for the customers. For this there are a number of woofs that are available. Each has advantages and disadvantages. I will cover most of them in the section that follows. natural selection 1You can base the points off the amount spent by the customer on from severally one order. This would give you a wide range of tractableness while maintaining a ridged system. This type of program would need to have a minimum start point that could potentially cause nearly purchases not to be considered valid. There would also need to be a maximum cut off point so the points do continue to increase. A example is listed in the table below. This method would keep the points resembling and easy to track.Option 2This option is centered on the positive items purchased not the quantify of the items. For this one to work you would have to set a point value for every item in the store this would last(a) be a uniform system but it would be a more exact and specific point system for the customers. By linguistic context the points this way you are rewarding the customers for not only spending property in your store but you are also rewarding them for what they are purchasing. In this plan you can set up special buys for the customer like double point on certain items during certain government note convictions of the year. This will actually help to increase sales on those items along with allow the customer to purchase other items as well.Option 3This final option is focused more on the relative frequency of shipping not the value of the items or even the items themselves. In this option you are awarded points for frequency of shopping. You are given so many points each time you shop up to a set value each day. This would keep customers shopping but may lead to lower value purchases spread over longer period of time. By using this option you do run a risk of having customers stop in ten-fold times and purchase only a couple of items each time in order to maximize the points earned.For each of the options listed above there would be a focus group set up of 10 15 customers they would be the beta group for each option at the end of the test period we would request their input based on their go out with the program, how the point added up, and how easy it was to understand the process. If an option is not met with successful feedback past it would be retest after making adjustment to the option. In this type of emplacement there is often time a lot of trial and erroneous belief to get a process that works for both the customer and the store. once the perfect plan has been found the implementation of the plan would be plum quick.BibliographyKudler Fine Foods Intranet. (2007, 2010, 2011). Retrieved 07 22, 2012, from Kudler Fine Foods https//ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/index.asp