HP Pendrive Creative Brief Essay Example for Free

HP Pendrive Creative Brief EssayThe HP Brand is a lifestyle brand that provides electronic gadgets. PROJECT BACKGROUNDWheather you are very much combat-ready in computing machine and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to furnish to those who are nimble and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to recognize the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to exhibition HP Pendrives being used and abused in all kinds of everyday lifestyles.TARGET AUDIENCE15-70 age old males,females who involve with computer to whatever lifestyle they live.The audience wi ll cover the entire spectrum of computer users from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc. advert ObjectiveCreate consumer demand and awareness for HP Pendrive.CONSUMER MESSAGEPendrive made specifically for your lifestyle.KEY CONSUMER pull aheadHP provides durable and quality pendrive,no matter what you are doing.BENEFIT SUPPORT Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive. HP provides upto 64 GB pendrive. Small in size.So, it is lightsome to carry anywhere.COMPETITIONTranscend,Sony,Kingstone.