Tuesday, March 5, 2019
Mass Communications Essay
Advertisers get to only maven mission to achieve and that is to attract caution of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on project their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a womans attention, they ar sure to be able to communicate their other messages afterwards.For example, for products and serve that target the women market, advertisers approach advertising activities on things that bequeath make women stop, font and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with habitual fads. Motivations for older women would be handsome men, anything for their families well being, anything to preserve youth and spectator. besides physical points that advertisers use to lure attention, there are other factors that care adve rtisers reach more audiences and that is to project interesting and convincing topics such as cause oriented, value driven campaigns. Some products such as carcass Shop advertise their escort for women entrepreneurs worldwide. Products stamped with organically grown, baby-friendly or smoke-free attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is privy of. ternion ads that catch my appeal are Body Shop, Apple Macbook and Dove gunk. least(prenominal) likeable to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads.Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as percentage of the companys corporate mission and vision. Body Shop products are similar to other beauty products only if their advert isement of helping suppliers from tertiary world countries strike a chord inside me. Dove Soap commercials promote womens preservation of beauty that does non need mathematical operation or alterations. For me, Dove Soap advertisements adhere to my own idea of staring(a) beauty.Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that utilize womens body or mens body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the wightistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again.A bad ads are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of peoples lives and uniqueness just to get attention. These ads get attention no offspring what. Advertisers of bad ads believe that bad or cracking publicity is tacit publicity. Bad ads do not have any effort to come out on social responsibility. It is unfortunate that bad ads proliferate more than good ads because they actually are the ones who catch more attention just by the mere fact that they are bad.Bad ads catch the attention of two informed and misinformed consumers therefore bad ads must be regulated and policed. The mogul of advertisers is tremendous in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that might catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it.ReferencesBody Shop moneymaking(prenominal)Atwan, Robert. 1979. Edse ls, Luckies, and Frigidaires advertising the American way. bran-new York Dell Publishing Co.,Cohn, David L. 1940. The Good gray Days a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York Simon and SchusterEvans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York National Bureau of Economic Research, Inc.,
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