How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and comfortable country, which is located in blue Europe, is takes in the Baltic sea and the blue plowshare of the battle of Jutland peninsula b set uping the Baltic Sea and the North Sea. His geography offers this country productive marine Natural resource. Assumptions that a medium-sized club named MIB Industri A/S processes fish using hermetic engineering in Copenhagen, Demark. The company sells mainly in Demark. It has had limited exportation experience, primarily in Germany and Austria. At present, the company decided to fly high business abroad. The showtime short term strategy to work out the international grocery store share is to explore the theory of MIB Industri A/S come in the UK market. Overview of Denmark The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in due northern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, s outhwest of Sweden and south of Norway. Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km maritime claims: contiguous zone: 24 nm continental ledge: two hundred-m depth or to the depth of exploitation goop economic zone: 200 nm territorial sea: 12 nm Climate: temperate; humid and haze over; mild, stormy winters and cool summers Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and gumption Economy Currency: 1 Danish krone (DKK) = carbon øre Exports - commodities: machinery and instruments, meat and meat products, fuels, dairy products, ships, fish, chemicals Exports - partners: European fusion 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, t heme Imports - partners: European Union... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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