Managing Profitable Customer Relationships-case In Point :harley Davidson

Running Head : Managing Profitable Customer RelationshipsNameUniversityCourseTutorDateHardly Davidson has massive engines for motorbikes and has been jazz to bring on a friendly family with its customers . The go with sponsors divers(prenominal) motorbike events during which they argon able to display modern bikes and their accessories . The print name has a great nature and has brought together scream outrs and get to welf atomic number 18 benefits for its members The lodge has enhanced their rapport by means of official talk through the internet . The riders ease up formed an foreign network attachment as swell as local anesthetic dealership to enhance their serveThe company motivates its customers or riders by bragging(a) them pinstops which identify them with the company and so doing become pride of social status . Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one s bikeHarley company has been accepted in several(predicate) countries and its members can rent and ride in countries such as kindleada , Australia and the United States . The company has create a costly reputation and has a great get with its numerous customer needs1 . What are the key elements of Harley-Davidson s efforts to cast relationship with its customersThe key elements in Harley-Davidson are the involvement of customers in non being just customers but overly being dealers . in that respect is customer participation in events sponsored by the company . social status creates a reek of belonging and enhances the attachment to the company piece skillful communication through the internet connects the company to its customers . movement of welfare schemes such as sponsorship to events and insurance work motivat es the customers2 . Can you think of other! (a) companies that create such strong relationships with their customers ?

How do they do thatNASCAR which is the field Association for Stock Car rail commission gondola car Racing has created a lasting customer relationship through a careful blend of live racing events , carry web sites with information and entertainment ensures ample security and organizes parties , table outs and camps with family members . This creates a friendly environment that enriches the company-to-customer relationshipThe Unilever company has created a good relationship through high standards of corporate behavior towards the employee s , customers and the bon gross ton . It is involved in community development activities and this extension of their services to the society attracts more customers . The company has also offered voluntary steering and testing programs in support of the community . It has also chance goals to evaluates the HIV /AIDS roadmap with strategic approaches to reaching out to its customers . A follow up plan for comprehensive care and treatment is organized so that customers are convinced that the company s drive area is to render them the service and the good gesture goes along way in maintaining a good relationshipOffering of medicines at subsidized evaluate has led to the growth of the company and the humanitarian activities have all-embracing to the provision of health insurance covers3 . How else can Harley-Davidson build or deepen its relationships with its...If you want to get a adept essay, drift it on our website: OrderCustomPape r.com

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