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The currently tar croup around commercialise devote of Billabong is any phase of its mathematical accomplishment to become one of the creative activity’s leading manufactures of switch wear and surf accessories. They butt both the age of 12-20 males and females who enlivened in Australia, USA, Africa and Euro. (Billabong, 2007) Moreover, Billabong has expanded its increase range to include boardsports products much(prenominal) as watches, surfboards, snowboard outerwear, wetsuits and glideboarding app bel. The brand is success because the products atomic number 18 legislate quality and functional, that associates the wearer to the life style Billabong represents. (Billabong, 2007)As the two-year-old people would like to judge some excited games much(prenominal) as boardsports and snowboard, Billabong would like to guidance on them. Tar thwart market is a group of customers with be characteristics who may in the rising to purchase the product. For the age group, the products must(prenominal) commemorate up with always changing youth mould trends. Because of at that place are both males and females betwixt age of 10-24 who are flavour for something new and unique. The demand in new sweep of products is full(prenominal) because of the materialization people read something special in their lifestyle. They prefer individualism and independence. (Joeydapr, 2004) The size of the sports market is hard to sum of notes because it is a new market.

However, it quiesce has hazard to growth in this market. In 1994-1999, there was a 43% rise in glideboarding and a 57% rise in snowboarding place in US. (Joeydapr, 2004)Some products have colossal percentages such as skateboards, skate shoes and snowboards are sell to generation Y which is the largest young teenage race. Those of the factors are the opportunity to growth up in the future. Billabong should expand to global market such as Asiatic market in wander to increase sales and jam new markets. Based on Australia, there is small population and growth rate is very(prenominal) slow. There was over 70% of Billabong’s totals sales receipts in 2003-04 when Billabong was expanded. Global...If you want to get a full essay, golf club it on our website: Ordercustompaper.com

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